SMS Program & Consent
Effective: April 29, 2026. Operated by WakeWorks, LLC on behalf of marine dealerships.
WakeWorks gives marine dealerships the tools to send transactional text messages to their own customers. This page documents what the program covers, how customers opt in, and how they opt out.
Program summary
- Operator
- WakeWorks, LLC, 7901 4th St N, Ste 300, St. Petersburg, FL 33702
- Sender
- Each dealership using the platform sends from its own toll-free number. Account notifications only.
- Toll-free number
- +1 (844) 504-2493 for the WakeWorks platform account. Other dealerships use their own toll-free numbers under the bring-your-own-Twilio model.
- Use case
- Account notifications. Transactional only.
- Message types
- Service appointment reminders, repair order status, deal milestones, payment confirmations, opt-in confirmations.
- Frequency
- Varies by service activity. Typical customers receive 1 to 6 messages per month.
- Cost
- Message and data rates may apply per the customer's mobile carrier plan.
- Help
- Reply HELP. For service questions, contact the dealership directly. Platform support: [email protected].
- Opt out
- Reply STOP. Twilio handles the keyword response automatically.
How customers opt in
Dealership reads the consent script
At the service counter, on the phone, or while writing a deal, the staff member reads the verbal consent script below.
Customer agrees
The customer confirms verbally, signs a paper RO or deal sheet that includes the same language, or replies YES or START to a confirmation SMS.
Staff records consent in WakeWorks
The staff member checks the SMS opt-in box on the customer record. WakeWorks automatically stamps the date, source, and the staff member who recorded it.
The verbal consent script
The dealership staff member reads this aloud before turning on SMS for a customer:
"Before I add you to our system, I'd like to confirm: WakeWorks at [Dealership Name] would like to send you transactional text messages about your service appointments, repair orders, and any deals you have open with us. Message frequency varies. Message and data rates may apply. You can reply STOP at any time to opt out, or reply HELP for assistance. Your consent is not required to purchase any product or service from us. Do you consent to receive these text messages at [phone number]?"
The customer can also confirm by replying YES or START to the first SMS the dealership sends.
What customers receive
Opt-in confirmation (sent immediately after opt-in)
Production message sample (repair order completed)
HELP keyword response
STOP keyword response
How customers opt out
- Reply STOP to any message. Twilio processes the keyword automatically and stops further sends from the dealership's toll-free number to that customer's phone.
- Ask the dealership to remove SMS consent. Staff can clear the opt-in flag on the customer record in WakeWorks. The next attempted send is blocked.
- Email [email protected]. We will route the request to the dealership and confirm the change.
Quiet hours
SMS sends are blocked between 9 PM and 8 AM in the dealership's local time zone. The window is per-store and configurable by the dealership. The default is on; turning it off requires explicit dealership-admin action.
Data handling
Opt-in records, opt-out records, and message content are retained for at least 4 years to meet TCPA and state record-keeping rules. Data is not sold, not shared with marketing partners, and not used to train AI models. Full details in the privacy policy.
SMS opt-in is never a condition of any purchase or service.
Carrier filtering
Mobile carriers (T-Mobile, AT&T, Verizon, and others) may filter or delay messages independent of WakeWorks and Twilio. WakeWorks and the dealership are not liable for delayed or undelivered messages.
Contact
Platform questions: [email protected]. Mail: WakeWorks, LLC, 7901 4th St N, Ste 300, St. Petersburg, FL 33702.
Service-specific questions go to the customer's dealership using the phone number on file.