Boat dealer software built for the Florida market
WakeWorks is the AI-native marine DMS for Florida boat dealerships running year-round saltwater operations, from single-location dealers to multi-county groups.
What makes Florida boat dealers different
Florida has more registered boats than any other state. The combination of a 12-month selling season, dense coastal waterways, and a strong snowbird market means Florida dealerships carry more active inventory and process more repair orders per year than equivalent dealers in seasonal markets.
Saltwater corrosion is the defining service issue. Nearly every RO at a coastal Florida dealership has a corrosion component, whether it is a warranty-related failure, an annual service item, or an inspection triggered by a trade-in. A marine DMS that shows a unit's full service history before the advisor writes the estimate saves time on every ticket.
The OEM mix leans heavily toward outboard engines, and a handful of outboard makers account for most of the engines on the water in Florida. Warranty claim processing with these manufacturers is a daily workflow for Florida service departments, and delays in closing warranty tickets directly reduce technician effective labor rate.
What WakeWorks handles for Florida dealers
Service department throughput
Opening an RO pulls the unit's full service history and suggests operations, parts, and hours from your shop's past work on that make, model, and year. The dispatch board shows each technician's booked hours against capacity, so the job goes to whoever has room.
Warranty claim tracking
OEM warranty claims are tracked from draft to paid. Age-on-file alerts flag claims approaching OEM deadlines before they age out.
CRM and lead pipeline
Florida boat show season generates lead volume that overwhelms manual follow-up. WakeWorks captures leads from Boat Trader and website forms, routes them by sales rep, and sends automatic follow-up sequences until the lead responds or goes cold.
Inventory for multi-location groups
Florida dealer groups operating across multiple counties manage all locations from one account. Every location runs from one account, with its own reporting.
Frequently asked questions
What makes a marine DMS different for Florida dealerships?
Florida boat dealers operate year-round, so the service department never gets an off-season break to catch up on open tickets. With over 1.2 million registered boats, the most of any US state according to NMMA, Florida dealerships see corrosion issues on nearly every service ticket, handle high-volume summer seasons, and process OEM warranty claims daily for the major outboard brands. A marine DMS for Florida needs fast RO authoring, corrosion-aware service history, and CRM built for steady inbound lead flow from boat shows and listing platforms.
Does WakeWorks work for multi-location Florida dealerships?
Yes. WakeWorks supports multiple store locations under one account, which is common for Florida groups operating across coastal counties. Each location manages its own inventory and service queue. Ownership switches between stores from one login and sees each store's gross, service throughput, and parts margin.
How long does it take to switch from a legacy DMS?
Most Florida dealerships complete migration in four to six weeks. WakeWorks handles the data transfer and schedules training around the dealership's service calendar. Cutover typically happens in the shoulder season to avoid disrupting peak selling months.
Can WakeWorks handle the volume of a large Florida boat dealership?
Yes. WakeWorks runs on cloud-native infrastructure with no per-transaction limits. Large Florida dealerships processing hundreds of repair orders per month and managing dozens of active deals use the same platform as single-location dealers, with no performance difference at volume.