Boat dealer software built for the Florida market
WakeWorks is the AI-native marine DMS for Florida boat dealerships running year-round saltwater operations, from single-location dealers to multi-county groups.
What makes Florida boat dealers different
Florida has more registered boats than any other state. The combination of a 12-month selling season, dense coastal waterways, and a strong snowbird market means Florida dealerships carry more active inventory and process more repair orders per year than equivalent dealers in seasonal markets.
Saltwater corrosion is the defining service issue. Nearly every RO at a coastal Florida dealership has a corrosion component, whether it is a warranty-related failure, an annual service item, or an inspection triggered by a trade-in. A marine DMS that does not surface corrosion history on a unit before the service advisor writes the estimate costs time on every ticket.
The OEM mix leans heavily toward outboard-dominant brands. Mercury and Yamaha account for a large share of engines on the water in Florida, with Suzuki and Honda carrying meaningful volume in the south. Warranty claim processing with these manufacturers is a daily workflow for Florida service departments, and delays in closing warranty tickets directly reduce technician effective labor rate.
What WakeWorks handles for Florida dealers
Service department throughput
AI-assisted RO authoring pulls full unit service history before the advisor writes the first line. Corrosion flags and OEM recall notices surface automatically. Technician dispatch assigns jobs based on certifications and current queue depth.
Warranty claim tracking
Open warranty claims for Mercury, Yamaha, and other OEMs are tracked from submission to reimbursement. Age-on-file alerts flag claims approaching OEM deadlines before they age out.
CRM and lead pipeline
Florida boat show season generates lead volume that overwhelms manual follow-up. WakeWorks captures leads from Boat Trader and website forms, routes them by sales rep, and sends automatic follow-up sequences until the lead responds or goes cold.
Inventory for multi-location groups
Florida dealer groups operating across multiple counties manage all locations from one account. Inventory transfers between stores, consolidated GM reporting, and per-location P&L views are all standard.
Frequently asked questions
What makes a marine DMS different for Florida dealerships?
Florida boat dealers operate year-round, so the service department never gets an off-season break to catch up on open tickets. With over 1.2 million registered vessels and the highest saltwater dealer density in the US, Florida dealerships see corrosion issues on nearly every service ticket, handle high-volume summer seasons, and process OEM warranty claims daily for Mercury, Yamaha, and Suzuki. A marine DMS for Florida needs fast RO authoring, corrosion-aware service history, and CRM built for steady inbound lead flow from boat shows and listing platforms.
Does WakeWorks work for multi-location Florida dealerships?
Yes. WakeWorks supports multiple store locations under one account, which is common for Florida groups operating across coastal counties. Each location manages its own inventory and service queue. Ownership sees consolidated gross, service throughput, and parts margin across all stores in a single dashboard.
How long does it take to switch from a legacy DMS?
Most Florida dealerships complete migration in four to six weeks. WakeWorks handles the data transfer and schedules training around the dealership's service calendar. Cutover typically happens in the shoulder season to avoid disrupting peak selling months.
Can WakeWorks handle the volume of a large Florida boat dealership?
Yes. WakeWorks runs on cloud-native infrastructure with no per-transaction limits. Large Florida dealerships processing hundreds of repair orders per month and managing dozens of active deals use the same platform as single-location dealers, with no performance difference at volume.